A good friend of mine lives in suburbia.

You know, typical suburban life: father of a few rugrats, marriage on the rocks, bored to death, etc.

Recently, he lost his business. It made front-page news of the local newspaper.

You know, that local newspaper—the ones that the kids deliver; the ones that everybody seems to never want to stop reading because it’s got the coupons, all the deals, and everything else.

So he lost his business and it was big news: “Local man loses business, story at 5:00…”

His business: lost. Over. Done with. But apparently, it has some positive lingering effects…

See, when he lost his business, the local reporter thought it was a great idea to spin the story as a local suburban man gone bad, and that’s how many people in the area saw it.

My friend, he’s forgotten about it. He’s on to his next career. Figuring out his life, figuring out everything else.

But apparently, the women haven’t.

The other night, a woman dropped his daughter off from soccer practice at his house.

He was chilling out, eating some Chinese food, watching the ball game. And this woman shows up at the door, all dressed up with his middle daughter.

When she came in, she gave him a big hug.

That’s kind of strange. Why am I getting this hug? I’ve literally said three words to this woman in the last five years, he thought.

But this hot, sexy woman that gave him a hug, that dropped off his middle daughter, was divorced. And now she was lingering and making small talk.

Not for five or ten minutes either, but for 30 minutes, making sexual innuendos and flirting heavily.

At the end, she gave him another hug. And not one of those friend hugs, but one of those close, intimate hugs that linger.

She looked at him and said, “I’ll see you soon.”

So this woman, who had ignored him his entire life, or at least the time that he’s had kids, came over and was very flirtatious. He was beside himself. He had no idea what was happening.

I told him that he became the town bad boy.

See this woman liked the fact that he was on the cover of the newspaper, even if it was talking about the failure of his business. This woman loves bad boys.

To her, my friend was a bad boy. He lost his business. It rocked the town. His business was around for a long, long time. Everybody shopped there, and all of a sudden it went out of business overnight.

She could care less. She didn’t even know who he was before. But now, all of a sudden he’s the town bad boy.

Now before all of you get your little man panties in a bind, let me tell you something: this doesn’t mean that every woman wants the town bad boy, but there are women that still desire them.

All you good boys out there—don’t get upset. It doesn’t mean that your days are numbered. It doesn’t mean that you’re not going to get women.

It means that you’ve just got to do something about your reputation. Do something crazy. Outrageous. Stand in front of your local market and talk to the hottest woman in town. Smile and have fun. And show everybody that you can be a bad boy, too.

That’s all it takes. You don’t need to be on the front page of the newspaper. You just need to have balls.

All bad boys do.