Shogo and I were in New York City a couple of weeks ago, and he took some of our clients out on Saturday night.

Before he went out I said to him, “Make sure you’re done at midnight. We’ve got a long day ahead, and there’s no reason to chase the night.”

So Shogo says, “Yeah, yeah, yeah. I know, I know, I know,” and heads out for the evening.

The next day, I suddenly get a text at 10:00 am on Sunday morning, right before the start to our day. It’s Shogo. He writes, “Hey, I’m running over to your hotel man! I’ve got to shower!”

And just in that text alone there was frantic, exhausted energy. You could almost read it, you know? There were a few sloppy spelling mistakes. The word “running” I think was spelled with one n instead of two. So I immediately knew that someone was out until 4:00 or 5:00 in the morning.

Shogo rushes up to the hotel and goes, “Don’t say it–you’re right man. I know, I shouldn’t have been out until 5:00 in the morning.” Then he jumps in the shower and brushes his teeth in a mad frenzy to get ready on time.

I said, “Well, what’d you do so late?”

“Oh, I met up with my New York friends and they ended up dragging me from one place to the next…”

“Did anything happen?” I ask. He goes, “No. Nothing ever does.”

Here’s the deal: nothing ever happens after midnight. I personally believe nothing worthwhile ever happens after 10:00 at night. The longer you chase the night—and we’ll call it CTN—the longer you run around doing nothing, the more exhausted you are the next day, the more pissed off you are the next day because you don’t have any energy for the next day. And if you’re drinking, the longer it takes to recover the next day and the more money you’ve just wasted.

What happens here is that you really don’t accomplish anything at all. If you haven’t met a cool, great woman by 10:00 pm, you probably won’t meet her. If you continue to drink and drink the night away, your head’s just going to be more messed up the next day. You think you’re getting liquid courage for when the right woman comes along but in reality, you’re really not meeting anybody good.

And if your friends are dragging you from place to place hoping that THIS is going to be the next great place, then you need to reevaluate your past experiences. Look back at all the times you chased the night. Look back at all the nights you’ve ever spent trying to make things happen with your love life and think to yourself, “Have I really ever met a woman who was interesting or could I have met a great women somewhere else? Did I just empty my wallet and allow a bar to take all of my money?”

Stop chasing the night. When you think about it, nothing fun or productive ever happens after midnight. How many times have you run around all night, and when you finally lay down in bed, it’s 4:00 in the morning, you stare at the clock thinking about all the opportunities you missed, all 8, 9, 10 potential opportunities, and you start thinking, “Man, next week I’m going to do it differently.”

It’s that mad cycle of life. The only reason why you’re not doing it differently this time is because you’re not actually doing anything different with your life.

It’s a fun, exciting world out there. It’s time to explore other options, guys.