truly alpha maleIn a moment, I’m going to introduce you to a 4-letter word that only real men use. But first, I want to give you one of the true definitions of a real man. A real man knows his weaknesses. I know we all want to be the Dos Equis man. The cool, suave guy who seems to know everything. But the definition of a true man, a real man, a powerful man, and a strong man, is a man that knows his weaknesses.

A friend of mine once lectured a group of 200 people. We all waited to see what he had to say, because he’s extremely successful so he was bound to inspire us with something amazing. This is how he started his speech, and it’s something that always resonated with me.

“The most successful people in the world know a four-letter word that most people don’t know.”

I started laughing because most people when they get frustrated say the word fuck. It was like I was reading his mind, because he went on to say… “When the most successful and powerful people get frustrated, they use the word…Help!”

Help!

It really resonated with me because a true man does not say the word “fuck” when things get hard or frustrating. That’s a sign of somebody trying to do too much. That’s somebody who is literally not honest with himself. That’s somebody that doesn’t know or understand their weaknesses. They think of weakness as something negative.

You see, I know my weaknesses. I know what I excel at and what I don’t excel at. The things I don’t excel at I use the word “Help” a lot. In fact, I don’t even go attempt to do some of the things I know I really don’t excel at because I know it will waste more of my time trying to do it. I don’t take on a task I know will take me three times as long as it should, when there’s an expert out there I can get to do it in a third of the time.

Being an entrepreneur, I’ve learned these lessons the hard way. There were times in my life I used the word, “try” and I tried to do everything. When you try to do everything, you can’t possibly do the things you’re great at.

When you can’t do the things you’re great at, then your business is going to run you– when it needs to be the other way. That’s why so many people are so busy running their business they’re not spending time running their lives. They spend so long chasing their tail they don’t have time to live the life they’re supposed to live.

It’s not a sign of weakness asking for help. It’s actually a sign of real strength. In my own life, if anything comes up involving technology, I immediately turn to the tech experts I know. I don’t want to waste my time doing it. It just frustrates me. If I get frustrated, then I’m not going to accomplish the things I need to accomplish in my business. Then, when you try to do everything you end up slacking at the things you’re good at.

How To Get Ahead In Life

If you want to excel in all areas of your life, you need to start learning to use the word ‘help’ on a regular basis.

You’ll never be successful at anything until you get your ego out of the way. If you’re going to try to do everything in your business, you’re going to lose money. If you try and train yourself at the gym, without help you’re not going to get the results you want. Even if you have to invest in the help, in the end the results will be worth it.

You start becoming more efficient. When you become more efficient you get more of the life you really want. Learn the word help, and drop the ego. I can’t tell you how important that is.

Invest in others to help you because that means you’re investing in yourself. What happens when you invest in yourself? You reap the rewards and hit goals you’d have never hit on your own before you learned the magic word…help.

It really is that simple. Successful people know that word. Real men know that word. Unsuccessful people use the word “fuck” too often. Which 4-letter word are you going to start using, “fuck” or “help?”